Energised ageing
Senior consumers can’t always be counted on as childminders as they are increasingly
active, with packed schedules. Aging baby boomers with generous private or state
pensions are also more able to enjoy the mature lifestyle, relishing varied social and
cultural pursuits, such as national and international travel. For those of more limited
means, travel means a less expensive care or retirement home abroad and more of the
home comforts than they can afford in their native lands. The grey pound is fuelling
a growth in the UK travel and tourism industry, according to a summer 2015 report
in the Guardian newspaper. The over-50s now account for the majority of the UK’s
spending on travel and tourism, including weekend “staycations” and cruise holidays.