Though Kidzania operators in many Asian countries, Thailand is more attractive because it is Asian's largest indoor interactive learning centre," Ms Jittima said.
The local branch offers 10,000 square meters of space. Some 30% of space is reserved for new play zones that will be installed over the next five years.
It plans to offer up yo a 25% discount on tickets this year, its biggest cut in three years, hoping to recruit new visitors and existing centres continues to in crease as new players enter the market: water parks museums and other entertainment venues.
" But what KidZania offers is unique. It's not only a playground bot also a place where children can develop their confidence essential skills and other aspects" said Ms Jittima.
KidZania's brand awareness with Thai parents is still limited in Bangkok and major cities. The company plans to use advertising so Thai parents will understand the benefit of role playing for their children.