The definition of entrepreneurship usually includes a creative process where an idea or novel technique is linked to an opportunity. This feature is a human activity. There are very few people who have not suddenly received an inspiration about a new way of washing a car or cooking food or about any of the hundreds of procedures they apply each day at home and at work. The idea itself is static; by itself it is nothing. However, when it is acted on and a range of business/managerial criteria of decision making, application of knowledge and expertise and communication are applied, it transforms into entrepreneurship. Cunningham and Lischeron14 place the process in the context of the individual acting out his or her convictions (figure 8.2).