The increasing popularity of smoking among the world’s population and across various age groups has become one of the major global tragedies for countries and their governments. Although many governments’ officials have started taking initiatives toward tackling this problem in their own geographic territories several years back, but numbers are still indicating a worrying situation. Having the positive intention in mind towards reducing the number of smokers throughout United Kingdom; the government has specifically invested and established organisations with the aim of tackling smoking in UK’s four countries of Northern Ireland, Scotland, England, and Wales. ‘Stop Smoking Wales’, a government organisation, is charged to deal with smoking in Wales. According to a recent research (Welsh Assembly Government 2009, p. 6, 22), “24 per cent of adults [16 and above] in Wales reported smoking at least occasionally, [but compared to other UK countries, Wales has] the lowest proportions of both male and female adults who smoke”. It has been clearly understood that in order to help both the public and the smokers themselves, Stop Smoking Wales has a mission to encourage people of all ages to stop smoking and to reduce smoking-related litter within the country.