In the article, Values Americans Live By, L. Robert Kohls stated this, "The different behaviors of people or a culture make sense only when seen through the basic beliefs, assumptions and values of that particular group." I agree with Kohl’s statement completely. Most people think of Americans as fat and slobby. While other people such as third world countries may think of Americans as wealthy and stuck up. I believe that materialism is getting pretty bad within the American society. However, I may not be the only one with this opinion. There are many sources and facts to back this up.