(a) Licensee agrees to expend each Contract Year in advertising Licensed Products in the Licensed Territory ("Advertising Expenditures") a sum not less than five percent (5%) of Net Sales, which sum shall be expended for reimbursing Licensor for its costs of producing the Regional Marketing Execution Pack used by Licensee and for other Advertising in support of the Licensed Trademarks, only as approved by Licensor in acordance with Section 2.4 hereof.