This is one of the most popular events held during the Japanese Golden Week Holidays (a succession of holidays from April 29 to May 5). Every year from April 29 to May 5, ceramic lovers from all over Japan gather in Arita, a ceramic village in the mountains, and the area instantly becomes bustling with visitors. More than 600 shops line the 4-km-main street from JR Arita Station to Kamiarita Station. The whole area is busy with many customers until sunset everyday. Ceramic lovers enjoy themselves to their hearts content, finding good buys and appreciating works of art by famous artists.