1. Overemphasizing individual accountability. Despite the fact that innovation requires autonomy and personal initiative, overemphasizing individual accountability can be detrimental to the creative process. Although staff need to be given individual targets and be evaluated against their achieved outcomes Pfeffer (2002) note that over-relying on individual accountability can lead to finger-pointing, is likely to create a climate of fear and may discourage employees from taking the risks that are so important in the arly stages of the creative process. Evidently, these go against the requirement for open communication, constructive feedback and the necessity of an open-learning culture. Moreover, although individual performance appraisals serve an essential human resource management tool they need to be carefully crafted so that they do not substitute regular and informal feedback and they do not promote a controlling and risk-averse culture.