HR technology has hit two critical tipping points this year: more than half of companies are now hosting their human resources management system on the cloud, and more than 60 percent of companies now use mobile for at least some critical HR tasks.
But in one key area — predictive analytics — HR leaders seem to be stuck in neutral.
Cloud-based HR software has been around for more than 10 years, and business leaders have finally gotten comfortable with the idea of hosting core talent management tools and data outside of the company, said Derek Beebe, director of HR technology at Towers Watson & Co. “The security concerns they feared early on were never realized because vendors tripled down on security for their solutions,” he said.
Because the cloud allows for constant updates and new releases, vendors are focusing most of their innovation efforts on cloud-based software forcing on-premise customers to wait much longer for those features, said Stacey Harris, vice president of research and analytics for consulting firm Sierra-Cedar Inc. (formerly Cedar Crestone Inc.). “That makes the cloud much more attractive.”
But upgrades are just part of the benefit proposition. Companies report experiencing better results with less hassle. Sierra-Cedar’s 2014-15 HR Systems Survey shows that cloud-based HRMS software delivers higher user experience scores, which translates to higher end-user adoption, while requiring less time and resources to manage them. “Because the user experience is more effective, end users are more interested in using the tools, which is driving more self-service.”
Mobile and the Consumerization of HR
Anything that drives engagement is good news for businesses, said Josh Bersin, principal and founder of human resources advisory and research firm Bersin by Deloitte. Deloitte’s Global Human Capital Trends 2015 survey shows that 87 percent of organizations cite culture and engagement as one of their top challenges, and 50 percent call the problem “very important.” “It is the first time in 14 years that we’ve seen engagement as a top issue,” Bersin said. “That is forcing vendors to change their approach.”
For years, most HRMS vendors have sold customers on the idea of integrated talent management software that automate HR tasks. “Companies still want that,” Bersin said, “but they also want features that promise to attract, engage and satisfy employees.”
The move to mobile is accommodating this shift as vendors provide employees with the same rich experience from workforce apps that they have come to expect from consumer mobile tools. “These apps are all about helping employees access information and put things into context,” said R. Ray Wang, principal analyst at Constellation Research Inc.
Towers Watson’s 2015 survey shows 61 percent of companies now use or are adopting mobile for HR, up a whopping 17 percent since 2014, and vendors are giving them lots of options to choose from. Workday Inc. moved to a Mobile First development approach years ago, and last year reported a 400 percent increase in transaction volume coming from mobile devices. Most of the big names in HR tech, including iCIMS Inc., Kronos Inc., SuccessFactors and Taleo Corp. as well as the niche vendors, now offer a host of mobile apps for recruitment, performance management, learning, goal setting and other HR features.
Though not all apps are equally appealing. “We are beyond the early adopters, but we are not quite to full acceptance,” Beebe said. Companies have been quicker to adopt mobile for tasks to drive efficiencies around recruiting, wellness, and performance management, he said. But they have been slower to adopt mobile for core HR tasks, like time and attendance, and absence tracking.
This may be because vendors and HR professionals have to be more cautious about these tasks because of the compliance and regulatory issues, said Sierra Cedar’s Harris. “Data privacy is still a big concern.”
The Elusive Promise of Analytics
While mobile and cloud are delivering on the promise of efficiency and ease of use, the much-anticipated value of workforce analytics has yet to be realized.
“Everyone wants to know how to build a robust analytics strategy that will tell them who to hire, who to promote and why people leave,” Bersin said. And vendors are trying to deliver on that vision.
Almost every recent acquisition and new feature rollout has had something to do with analytics, and harnessing the power of machine learning, visualization and algorithms to provide HR practitioners with easy-to-use powerful predictive tools.
In the past 18 months, Workday Inc. acquired Identified, a back-end workforce analytics company, to develop its workforce analytics offering; IBM Corp. launched Watson Analytics, a cloud application that promises to take the complexity out of retrieving, cleaning and analyzing workforce data; and HireVue Inc. rolled out HireVue Insights, a predictive candidate and interviewer recommendation engine. Vendors are also working furiously to build predictive analytics tools and dashboards into their offering.
There’s just one problem. “Most of these tools do a lot more reporting than actual analytics,” Wang said. They automate tasks and provide visualization tools that make finding and organizing data easier, but they aren’t necessarily helping companies to do complex analytics that can support future decision-making.
Sierra-Cedar’s survey shows that over the past three years HR leaders have said that they are going to be investing in analytics software, but the number of companies actually doing it is stuck at 12 to 14 percent, Harris reported. “The number never goes up.”
This is not entirely the vendors’ fault. Companies like Workday have made huge investments in analytics features that can make managing and analyzing data easier, but HR leaders still need at least basic analytics capabilities to make the most of these tools.
That is where they often fall short, Beebe said. The lack of analytics skills on HR teams and the lack of partnerships between HR and other departments to share data are causing adoption of these tools to stall — despite the huge amount of interest in harnessing analytics for talent decision-making. “It doesn’t matter how pretty the charts are; if you don’t understand the science behind the data, it isn’t going to work,” Beebe said.
Beebe said that the move to analytics will be slow as HR adds these skills to their teams while cleaning up their data sources and establishing baseline measures for key data points. “Unless you have a baseline, you can’t measure change,” Harris said.
An Analytics Journey at Summa Technology
Mark Coy, chief human resources officer of Summa Technology, a software consulting firm with 200 employees in Pittsburgh, agreed. “Tools can help lessen the burden of doing workforce analytics, but you still need people on your team who can make sense of the data.” In 2014, Summa replaced its patchwork of HR tools with FinancialForce, a cloud-based HCM app built on the Salesforce platform, in part to take advantage of its analytics capabilities. “When you have a lot of disconnected systems, it is painful to run even a simple report, and it was getting worse the more we grew.”
FinancialForce offers dashboards and analytics to help Coy make better workforce decisions, though making the most of these tools will take time. “You have to migrate all the data and build a history before you can analyze it,” he said. Coy’s team is now in the “history-building phase,” and they have started reporting on fundamental trends, like who’s making progress against goals. He expects to generate more meaningful analytics as the database becomes more robust. “Tools like FinancialForce shorten the path to analytics, but it still takes time.”
As companies like Summa build a foundation of skills and strategies, they will make steady progress toward more predictive analysis.
That’s when the analytics trend will finally take hold, Bersin said. “We see people analytics as part of a new set of critical skills for HR, business and leadership.” But, just as it has been a journey for Summa, Bersin said that it will take a couple of years for most companies to achieve the level of competency and data history necessary to make analytics a fundamental part of their HR decision-making process. “Buying data-driven HR and talent management software is just the first step.”
A Long Way to Go
Looking ahead, Bersin hopes vendors will keep pushing innovation forward and focusing on how to help companies address their biggest challenges: engaging highly skilled workers and making analytics accessible to support people management decisions. “There is another big wave of innovation coming around engagement, feedback and analytics,” he said. “The vendors that help customers solve these problems will bring real value to the marketplace.”
Most industry experts expect “suites” to be the choice for most companies planning to replace their HR systems this year versus choosing a collection of best-of-breed, stand-alone tools. “Most companies have reached a point where good enough is good enough,” Beebe said.
Wang agrees. “You want to solve as many problems as you can with a software suite that offers advanced functionality, integration and ease of use, and only rely on niche vendors to fill in the gaps.”
For vendors that don’t want to lose customers searching for the best cloud, mobile and analytics offering, they need to focus on communicating the value proposition of their tools to all end users — not just the buyers, Harris said. Vendors have spent a lot of time figuring out how to get employees to enter information into these apps, but they’ve neglected to consider what would motivate them to do so. “Every screen has to have some value for the employee or they won’t use it,” she said
เทคโนโลยีชั่วโมงตีสองจุดทิปปิ้งที่สำคัญปีนี้: มากกว่าครึ่งหนึ่งของบริษัทมีระบบการจัดการทรัพยากรมนุษย์ของพวกเขาบนเมฆโฮสติ้ง และมากกว่าร้อยละ 60 ของบริษัทตอนนี้ใช้มือถือในงาน HR ที่สำคัญบางอย่าง แต่ ในหนึ่งในพื้นที่สำคัญซึ่งคาดการณ์วิเคราะห์ — ผู้นำ HR ดูเหมือนจะติดอยู่ในกลาง ซอฟต์แวร์บริหารทรัพยากรบุคคลตามคลาวด์ได้รับรอบนานกว่า 10 ปี และผู้นำธุรกิจได้ในที่สุดอากาศสบายกับความคิดของพื้นที่เครื่องมือการจัดการความสามารถหลักและข้อมูลภายนอกบริษัท ว่า Beebe ดี ผู้อำนวยการฝ่ายเทคโนโลยี HR ที่ Watson ทาวเวอร์ & Co. "ความกังวลความปลอดภัยพวกเขากลัวช่วงต้นถูกไม่รู้เนื่องจากผู้จัดจำหน่ายสามเท่าลงในโซลูชันการรักษาความปลอดภัย , "เขากล่าวว่า เนื่องจากเมฆช่วยให้การปรับปรุงอย่างต่อเนื่องและออกใหม่ ผู้จัดจำหน่ายเน้นมากที่สุดของนวัตกรรมความบังคับลูกค้าบนนนิ่งอีกมากรอที่คุณลักษณะ ซอฟต์แวร์บนคลาวด์ว่า โชแชแฮร์ริส รองประธานฝ่ายวิจัยและการวิเคราะห์การให้คำปรึกษาบริษัทซีดาร์เซีย Inc. (เดิมซีดาร์ Crestone Inc.) "ที่ทำให้เมฆน่าสนใจมากขึ้น" But upgrades are just part of the benefit proposition. Companies report experiencing better results with less hassle. Sierra-Cedar’s 2014-15 HR Systems Survey shows that cloud-based HRMS software delivers higher user experience scores, which translates to higher end-user adoption, while requiring less time and resources to manage them. “Because the user experience is more effective, end users are more interested in using the tools, which is driving more self-service.” Mobile and the Consumerization of HR Anything that drives engagement is good news for businesses, said Josh Bersin, principal and founder of human resources advisory and research firm Bersin by Deloitte. Deloitte’s Global Human Capital Trends 2015 survey shows that 87 percent of organizations cite culture and engagement as one of their top challenges, and 50 percent call the problem “very important.” “It is the first time in 14 years that we’ve seen engagement as a top issue,” Bersin said. “That is forcing vendors to change their approach.” For years, most HRMS vendors have sold customers on the idea of integrated talent management software that automate HR tasks. “Companies still want that,” Bersin said, “but they also want features that promise to attract, engage and satisfy employees.” The move to mobile is accommodating this shift as vendors provide employees with the same rich experience from workforce apps that they have come to expect from consumer mobile tools. “These apps are all about helping employees access information and put things into context,” said R. Ray Wang, principal analyst at Constellation Research Inc. Towers Watson’s 2015 survey shows 61 percent of companies now use or are adopting mobile for HR, up a whopping 17 percent since 2014, and vendors are giving them lots of options to choose from. Workday Inc. moved to a Mobile First development approach years ago, and last year reported a 400 percent increase in transaction volume coming from mobile devices. Most of the big names in HR tech, including iCIMS Inc., Kronos Inc., SuccessFactors and Taleo Corp. as well as the niche vendors, now offer a host of mobile apps for recruitment, performance management, learning, goal setting and other HR features. Though not all apps are equally appealing. “We are beyond the early adopters, but we are not quite to full acceptance,” Beebe said. Companies have been quicker to adopt mobile for tasks to drive efficiencies around recruiting, wellness, and performance management, he said. But they have been slower to adopt mobile for core HR tasks, like time and attendance, and absence tracking. This may be because vendors and HR professionals have to be more cautious about these tasks because of the compliance and regulatory issues, said Sierra Cedar’s Harris. “Data privacy is still a big concern.” สัญญาเปรียวของการวิเคราะห์ ในขณะที่โทรศัพท์มือถือ และเมฆจะส่งสัญญาของประสิทธิภาพและความง่ายในการใช้งาน แรงงานวิเคราะห์ค่ามากคาดว่ายังไม่ได้ถูกรับรู้ "ทุกคนอยากรู้วิธีการสร้างกลยุทธ์การวิเคราะห์ที่แข็งแกร่งที่จะบอกผู้เช่า ผู้ส่งเสริม และทำไมคนลา, " Bersin กล่าวว่า และผู้พยายามในวิสัยทัศน์นั้น เกือบทุกซื้อล่าสุดและไวร์เลสคุณลักษณะใหม่มีสิ่งที่จะทำการวิเคราะห์ และควบคุมอำนาจของการเรียนรู้ของเครื่อง การแสดงภาพประกอบเพลง และอัลกอริทึมเพื่อให้ผู้ชม มีง่ายต่อการใช้เครื่องมืองานมีประสิทธิภาพ ใน 18 เดือนผ่านมา Inc. วันมา Identified บริษัทวิเคราะห์ส่วนบุคลากร การพัฒนาวิเคราะห์บุคลากรการให้บริการ ไอบีเอ็ม คอร์ปเปิดตัววิเคราะห์ Watson แอพลิเคชันเป็นเมฆที่มีความซับซ้อนเรียก ทำความสะอาดและการวิเคราะห์ข้อมูลแรงงาน และ HireVue Inc. สะสมความ เข้าใจ HireVue ผู้สมัครงาน และทีมงานแนะนำเครื่องยนต์ ผู้ยังทำงานอย่างดุเดือดในการสร้างเครื่องมือวิเคราะห์คาดการณ์และแดชบอร์ดเป็นของพวกเขาจึง มีปัญหาเดียว วังกล่าวว่า "ที่สุดของเครื่องมือเหล่านี้ทำรายงานมากขึ้นกว่าการวิเคราะห์จริง พวกเขาทำงานโดยอัตโนมัติ และมีเครื่องมือแสดงภาพประกอบเพลงที่ทำให้ค้นหา และจัดระเบียบข้อมูลได้ง่ายขึ้น แต่พวกเขาไม่จำเป็นต้องช่วยบริษัทจะทำการวิเคราะห์ที่ซับซ้อนที่สามารถสนับสนุนการตัดสินใจในอนาคตสำรวจสาซีดาร์แสดงว่า ปีผ่านมา 3 ชั่วโมง ผู้นำได้กล่าวว่า พวกเขากำลังจะมีการลงทุนในซอฟต์แวร์วิเคราะห์ แต่หมายเลขของบริษัทที่ทำจริง มันติดอยู่ที่ร้อยละ 12-14 แฮรายงาน "หมายเลขไม่เคยไปค่า" นี้ไม่ได้ทั้งหมดของผู้ขายบกพร่อง บริษัทเช่นวันทำงานได้ทำการลงทุนขนาดใหญ่ในลักษณะการวิเคราะห์ที่สามารถทำให้การจัดการ และวิเคราะห์ข้อมูลได้ง่ายขึ้น แต่ผู้นำของ HR ยังต้องวิเคราะห์พื้นฐานน้อยความต้องการมากที่สุดของเครื่องมือเหล่านี้ ที่เป็นที่พวกเขามักจะสั้น Beebe กล่าว ขาดทักษะการวิเคราะห์ในทีมงาน HR และการขาดความร่วมมือระหว่าง HR และฝ่ายอื่น ๆ เพื่อใช้ข้อมูลร่วมกันเป็นสาเหตุของเครื่องมือเหล่านี้จะ — แม้ มีจำนวนมากที่น่าสนใจในการวิเคราะห์สำหรับการตัดสินความสามารถควบคุม "มันไม่ได้เรื่องสวยแผนภูมิมี ถ้าคุณไม่เข้าใจวิทยาศาสตร์เบื้องหลังข้อมูล จะไม่ได้ไปทำงาน Beebe กล่าว Beebe กล่าวว่า ย้ายไปที่การวิเคราะห์จะเป็นช้าชั่วโมงเพิ่มทักษะเหล่านี้ทีมของพวกเขาในขณะที่ล้างข้อมูลแหล่งข้อมูล และสร้างมาตรการพื้นฐานสำหรับคีย์ข้อมูลจุด แฮริสกล่าวว่า "ถ้าคุณไม่ได้เป็นข้อมูลพื้นฐาน คุณไม่สามารถวัดการเปลี่ยนแปลง การวิเคราะห์การเดินทางที่เทคโนโลยี Summa Mark Coy, chief human resources officer of Summa Technology, a software consulting firm with 200 employees in Pittsburgh, agreed. “Tools can help lessen the burden of doing workforce analytics, but you still need people on your team who can make sense of the data.” In 2014, Summa replaced its patchwork of HR tools with FinancialForce, a cloud-based HCM app built on the Salesforce platform, in part to take advantage of its analytics capabilities. “When you have a lot of disconnected systems, it is painful to run even a simple report, and it was getting worse the more we grew.” FinancialForce offers dashboards and analytics to help Coy make better workforce decisions, though making the most of these tools will take time. “You have to migrate all the data and build a history before you can analyze it,” he said. Coy’s team is now in the “history-building phase,” and they have started reporting on fundamental trends, like who’s making progress against goals. He expects to generate more meaningful analytics as the database becomes more robust. “Tools like FinancialForce shorten the path to analytics, but it still takes time.” As companies like Summa build a foundation of skills and strategies, they will make steady progress toward more predictive analysis. That’s when the analytics trend will finally take hold, Bersin said. “We see people analytics as part of a new set of critical skills for HR, business and leadership.” But, just as it has been a journey for Summa, Bersin said that it will take a couple of years for most companies to achieve the level of competency and data history necessary to make analytics a fundamental part of their HR decision-making process. “Buying data-driven HR and talent management software is just the first step.” A Long Way to Go Looking ahead, Bersin hopes vendors will keep pushing innovation forward and focusing on how to help companies address their biggest challenges: engaging highly skilled workers and making analytics accessible to support people management decisions. “There is another big wave of innovation coming around engagement, feedback and analytics,” he said. “The vendors that help customers solve these problems will bring real value to the marketplace.” Most industry experts expect “suites” to be the choice for most companies planning to replace their HR systems this year versus choosing a collection of best-of-breed, stand-alone tools. “Most companies have reached a point where good enough is good enough,” Beebe said. Wang agrees. “You want to solve as many problems as you can with a software suite that offers advanced functionality, integration and ease of use, and only rely on niche vendors to fill in the gaps.” For vendors that don’t want to lose customers searching for the best cloud, mobile and analytics offering, they need to focus on communicating the value proposition of their tools to all end users — not just the buyers, Harris said. Vendors have spent a lot of time figuring out how to get employees to enter information into these apps, but they’ve neglected to consider what would motivate them to do so. “Every screen has to have some value for the employee or they won’t use it,” she said
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