The study covers the whole of Benin City town. The sample is made up of thirty-five local shoe manufacturers and ninety-five customers selected at random. The views of the few foreign made shoes suppliers were also considered and they consisted of two in Benin City, one in Ekpoma and two in Auchi adding to five. Statistical method is used for the analysis. The factors influencing performance of local shoe manufacturer and consumer behaviour towards locally made shoes are believed apriori to be individually very important, hence they were not surveyed as alternative but individually focused. This explains the high chi-square valued for some of the factors in the analysis