Hence, the primary
challenge was finding competent and trustworthy distributors
who would take responsibility for local sales. “We were
looking for a long-term partner and not a quick export sale,”
said Knepper. “The right partner for SpinCent needed to be
as confident and competent about the product as we are,
and able to promote, educate, and sen/e consumers in the respective territories.” The key, he added, was partnering with a respected firm in the target country.