AR is linked to specific contexts
of the real world. Compared to desktop AR, which is fixed to one
location, mobile AR produces interactive relationships with artifacts
and humans in reality while on the move, thus enabling continuous interaction.
Research on AR has mostly explored technical options, with a
limited focus on understanding of human experiences with digitally
augmented environments [1–5]. User experiences in mobile AR systems
tend to be concerned with how useful and comfortable they perceive
them to be, whereas the technical options in mobile AR systems focus
on how effectively they perform.When developing mobile AR systems,
it is just as important to consider how to enhance the user experiences
as it is to improve the functionality of the mobile AR systems themselves.
As research on VR has attempted to understand the concepts of
presence and immersion in the computer-generated environment
[6,7], this study starts with the literature review on immersion and
context-awareness in order to define an essential concept considered
in mobile AR and the factors contributing to it. By characterizing mobile
ARwith factors, an analytic framework can be developed to understand
user experiences in mobile AR.