P13-8 Premium Entries) To stimulate Alladin breakfast cereal, Loptien Company places sales of 1 coupon in each box. Five coupons are redeemable for a premium consisting of a children's hand puppet. In 2011, the company purchases 40,000 puppets at €1.50 each sells 480,000 boxes of Alladin at €3.75 a box. From its experience with other similar premium offers, the company estimates that 40%of the coupons issued will be mailed back for redemption. During 2011, 115,000 coupons are presented for redemption.