All the being said it nestle has not got a block chocolate in the market. One of the key recommendations or aims fir nestle should be to break into the block chocolate market and compete with cadburys 60% share of the block chocolate market worth us$174million
A recommendation for nestles would be to keep the "good food, good life" for other sections of the company but change the slogan for confectionary. Something like "the home of chocolate" or anything else would be more beneficial to nestles as chocolate is an indulgence food which most people really don't worry if good for them