The automobile manufacturer Citroën wanted their new communication centre on the Champs-Elysées to be really ambitious. So we developed a concept that would magnify their cars in a building with strong symbolic presence, a kind of corporate totem composed of eight vehicles stacked on plateaux one on top of the other. The arrangement forms a gigantic upright display around which visitors move in an ascending/descending spiral movement via flights of stairs and landings. At the top, the sculptural erection opens superb views up and down the avenue, over the city and across the nearby gardens and river.