And while some companies,such as IBM and AT&T,have brought in outside leaders-Da-luctantly-to help
quide management as the business changed,McDonald's has largely clung to the "McFamily"philosophy of the 1950s and 1960s,which rewards managers who start young and stay for life.Headhunters,noting that virtually no alumni from the McDonald's Oak Brook head-quarters can be found running other companies,say it isn't where they look for talent."They are no longer the beacon of great success they used to be," says a Chicago-area recruiter