Modern retailers have been vigorously expanding their outlets across the country. Hypermarkets and supermarkets are present in almost all major cities. Convenience stores have also increased their presence throughout many areas of Thailand, largely driven by a rapid expansion of 7-Eleven outlets. These stores are becoming popular among a population that is increasingly urban and leading fast-paced lifestyles. In-store promotions and members’ point collections are also contributing to the better performance of modern retailers in comparison to foodservice and traditional retailers.