PUMA has taken to social media to share glimpses of a new campaign with the brand’s creative director Rihanna. Coinciding with the German label’s Fall/Winter 2015 season, the new image is displayed alongside the tag “Forever Bolder”, while RiRi appears styled in a range of PUMA’s sportswear garb. Although things have been relatively quiet from the brand since Rihanna was appointed creative director, perhaps we can expect more announcements as the new campaign begins.