Nowaday, Organic milk consuming are gradually increasing. Organic milk is a new alternative for the consumers because it has no effect to environment.Moreover organic milk is one the choice for farmers and consumers who concern about the impact of production to the health of humans, animals and environment. Organic milk production uses natural procession which is non-use of chemicals in animal's food.We can say that it is a safe way for feeding animals. Therefore, because of these reasons, I am interested in studying the factors that influence Taiwanese to consume organic milk. The sample population are the customers of the convenience stores because there are several kinds of organic milk. I also think that Taiwanese people always concern about their health, so they should consume the organic milk which is the good product for their health.