II. GENERATION CONCEPT OF CRM
A. Generation of CRM
CRM is the result from market and technology
development. CRM has always been there throughout
development of the society. However, the importance and
form of CRM differs at the different stage of the society.
Modern business theory has experienced several stages. From
production-oriented to quality-oriented, and then, to customeroriented,
the main dynamics of these changes is keep
improving of social productivity.
On the basis of digital knowledge and Network technique,
taking innovation as the core, enterprises’ management breaks
with geographical limitation, while competition intensified in