They found that people from different cultures aren't just randomly different from one another; they differ in very specific, even predictable, ways. This is because each culture has its own way of thinking, its own values and beliefs, and different preferences placed on a variety of different factors.
Trompenaars and Hampden-Turner concluded that what distinguishes people from one culture compared with another is where these preferences fall in one of the following seven dimensions:
Universalism versus particularism.
Individualism versus communitarianism.
Specific versus diffuse.
Neutral versus emotional.
Achievement versus ascription.
Sequential time versus synchronous time.
Internal direction versus outer direction.
We'll look at each dimension in detail below.
You can use the model to understand people from different cultural backgrounds better, so that you can prevent misunderstandings and enjoy a better working relationship with them. This is especially useful if you do business with people from around the world, or if you manage a diverse group of people.