The top three reasons seen by the participants as important factors that will encourage them to attend live events such as conferences and exhibitions in the decade ahead are: quality of networking (76%), seeing the very latest developments in my sectors (69%) and a guaranteed opportunity to meet key people (68%). Despite the increasing highlighting on the importance of technology in events, the top ten factors stated were not directly technology related. Nevertheless, it is worth noting that given the growing debate about whether virtual events will replace live ones, only 1% said they would not attend live events at all.