Buyers and manages quickly see current stock levels, product performance, and profitability in real time on dashboards and, equally important, what customers are not buying. By comparing sales with previous years’ figures, buyers can establish when sales patterns are different to determine price elasticity, so stock items can be priced correctly and mid-season promotions can be changed overnight when necessary Merchandisers’ minimum stock levels are predefined for each store. When new stock arrives in the warehouse, it is sorted quickly and dispatched in a very smooth operation. This allocation/replenishment method is extremely efficient. Management uses Futura’s (futurauk.com/) performance management and analytical tools to model future sales, costs, cash and inventories, then define the top-level budget.