With its origins in logistics, Supply Chain Management (SCM) concept is covering all
managerial aspects of the flow of materials and information from source to customer,
across the entire range of materials handling and movement functions, and throughout an
organization and its supply channels. In tourism, these issues relate to the whole process of
providing tourism services from sourcing of raw materials, products or different services)
to supply and distribution, and SCM performance can ultimately be measured by customer
satisfaction. Thus, an important component of tourism SCM is the demand management.
Therefore, this study aims to highlight the features of the concept of SCM and demand
management in tourism, with an emphasis on a hotel chain in Romania, based on research
and analysis of tourist traffic indicators as well as assessment of customers satisfaction. The
sources of information are the internal company statistics, as well as various hotels booking
websites that offer customers’ feedback. The results of the study provide a snapshot
With its origins in logistics, Supply Chain Management (SCM) concept is covering allmanagerial aspects of the flow of materials and information from source to customer,across the entire range of materials handling and movement functions, and throughout anorganization and its supply channels. In tourism, these issues relate to the whole process ofproviding tourism services from sourcing of raw materials, products or different services)to supply and distribution, and SCM performance can ultimately be measured by customersatisfaction. Thus, an important component of tourism SCM is the demand management.Therefore, this study aims to highlight the features of the concept of SCM and demandmanagement in tourism, with an emphasis on a hotel chain in Romania, based on researchand analysis of tourist traffic indicators as well as assessment of customers satisfaction. Thesources of information are the internal company statistics, as well as various hotels bookingwebsites that offer customers’ feedback. The results of the study provide a snapshot
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