Geisel created the book in response to a debate in the United States about literacy in early childhood and the ineffectiveness of traditional primers such as those featuring Dick and Jane. Geisel was asked to write a more entertaining primer by William Spaulding, whom he had met during World War II and who was then director of the education division at Houghton Mifflin. However, because Geisel was already under contract with Random House, the two publishers agreed to a deal: Houghton Mifflin published the education edition, which was sold to schools, and Random House published the trade edition, which was sold in bookstores.