Their latest innovation is the 'Blow Dry Bar at
Topshop'. This is a unique concept that is aimed at
customers who want fashionable and catwalk quality
styling at an affordable price without the full 'cut and
blow dry' treatment. The Hersheson Blow Dry Bar was
launched to ecstatic press coverage in Topshop's flagship
Oxford Circus store. The four-seater pink pod within the
Topshop store is a scissor-free zone dedicated to styling
on the go. Originally seen as a walk-in, no-appointment-
necessary format, demand has proved to be so high that
an appointment system has been implemented to avoid
disappointing customers. Once in the pod, customers
can choose aroma tailor-made picture menu of nine
fashion styles with names like 'The Super Straight'Q 'The
Classic Big and Bouncy', and 'Wavy Gravy.'