With the rapid increase in popularity of the product returns
options offered by retailers, the traditional sale process has
lengthened. A mere purchase of a product can no longer be
considered as a successful sale, since customers may choose
to return the product after purchase. Hence, it is imperative
for scholars to understand the reasons behind consumers’
product return intentions, as it may help to explain product
return behavior and control return rates. This research paper
explores why consumers return products and their intentions
and the role of retailers return policies.