Modern technology has made the requirement for information flow to be quick and effective. We have been able to achieve this through the internet; the medium i.e. the internet has facilitated each of us, by making the communication cheap and fast. News for U.K is available in the Australia as soon as it's on the media, accessible by millions at one time. The growth of the internet is a necessity nowadays. Now internet, where people choose to spend a major part of their day has brought social communities where people can chat, message, share beliefs, extract information, share information about things they are interested in. The internet being the center of usage for millions of users every day, thus it also appears to be a medium for brands and products to advertise, but this advertisement is different from the advertisement we see otherwise. This advertisement takes into account that the information flow is fast and inspired by people more than the advertising agencies. So let us see how social networking became the part of our lives.