Emotion plays a very important part in the celebration of Mother’s Day, and photos are very good at tapping into this emotional aspect. For this reason, photo contests are usually the most effective promotions to use on this day. Encourage your customers and followers to participate by uploading a photo of themselves with their mothers. You can ask them to stick to a specific theme, such as: a funny photo, a photo of themselves wearing their best outfits, or a photo of mother and child engaging in an activity together. Remember not to make it too complicated – you don’t want to make it hard for people to take part. The best idea is to choose something that most people will already have a photo of on their