Making use of these laws, Dyson claims that the output of airflow is increased 15 times more than that taken in through the pedestal's motor, thus the name: air multiplier. The result is a filled cylinder of air flowing smoothly without the choppiness of traditional fans. The price range may be a little beyond the normal price for a fan and some users have claimed that it can be rather noisy, but the Dyson Air Multiplier provides an eye-pleasing, low power consuming fan that is safe to use around young children due to the lack of accessible rotating blades.