B.
Lack of long-term development strategy guiding
In CRM system deployment process, many companies
did not reach consensus on an enterprise-level strategy,
606
leading enterprises often lack the guidance of the long-term
development strategy, which largely affected the complete
CRM system utility play. The Enterprise’s CRM deployment
is a complicated systematic project. It requires a planned and
phased implementation based on the long-term development
strategy. But in fact, the company is often easy to
misinterpret business needs and underestimate the
complexity of CRM. Therefore, if we want to accomplish an
enterprise-class CRM project step-by-step, it should open for
the entire enterprise and establish the enterprise's long-term
CRM development strategy. We should know the final
implementation of CRM, at what time, after which the work
allows companies to reach the realm of what kind.
B.
Lack of long-term development strategy guiding
In CRM system deployment process, many companies
did not reach consensus on an enterprise-level strategy,
606
leading enterprises often lack the guidance of the long-term
development strategy, which largely affected the complete
CRM system utility play. The Enterprise’s CRM deployment
is a complicated systematic project. It requires a planned and
phased implementation based on the long-term development
strategy. But in fact, the company is often easy to
misinterpret business needs and underestimate the
complexity of CRM. Therefore, if we want to accomplish an
enterprise-class CRM project step-by-step, it should open for
the entire enterprise and establish the enterprise's long-term
CRM development strategy. We should know the final
implementation of CRM, at what time, after which the work
allows companies to reach the realm of what kind.
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