The purpose of this research was to study the
behaviour trend factors of consumers to roasted coffee at the petrol
station on the route of Rangsit to Nakhon Nayok. The research drew
upon data collected from the regular consumers of roasted coffee
stands. The majority of respondents was male, 33-39 years old, and
holding a bachelor degree. The majority of respondents considered
themselves private business proprietors or entrepreneurs and had a
monthly income of between 10,000-16,000 baht. The regular coffee
consumers spent a minimum coffee expense of between 45 and 300
baht per day. These consumers also displayed good attitude and good
motivation which can be ranked as very high. From the hypothesis
testing of the behaviour trend for the roasted coffee consumers in
repurchasing coffee and recommended the coffee to others, the
findings revealed that it had a significant correlation. Moreover, the
overall attitude towards the marketing mix factors also had a
significant correlation with the behaviour trend consumers.