In preparation for international negotiations must be taken into account the fact that the negotiator may not be
necessarily representative of the same country and culture. Negotiating parties can hire a representative / expert
from another side of negotiating, to help during the negotiations. Therefore, before the negotiations this must be
taken into account. Also it can be beneficial to hire expert from another country for the possibility to learn more
about the context of the negotiations prevailing in the market of that country / region.
As regards the experience in the market is difficult enough to know for new businesses about their own and other
business context. This can take a lot of time, so in this situation without the expert assistance it would be difficult
to achieve effective results in the negotiations.