A label performs several functions. First, it identifies the product or brand—for instance,
the name Sunkist stamped on oranges. It might also grade the
product; canned peaches are grade-labeled A, B, and C. The label
might describe the product: who made it, where and when, what it
contains, how it is to be used, and how to use it safely. Finally, the
label might promote the product through attractive graphics.
Advanced technology allows 360-degree shrink-wrapped labels to
surround containers with bright graphics and accommodate more
product information, replacing glued-on paper labels.60