The idea of a cinema being owned and operated by Satan was one that must have appealed mightily to the local Roman Catholic hierarchy, it may even have been them who gave him the nick-name, but I suspect that it emerged more from his habit of running up and down the cinema aisles during the Saturday matinees when the building was taken-over by hordes of runny-nosed pre-teenage youngsters intent on admitting their friends without tickets through the fire-doors, while brandishing a high-powered flashlight and screaming at them in his thick Galway accent to "Sate in yer sates!". It was but a short step from "Sate-in" to the popular familiar name for the Prince of Darkness. And the Prince of Darkness, in a manner of speaking, is exactly what he was.