According to the case, Zara’s plan ‘involves a clear and focused understanding of
fashion, technology, and their market, and the ability to adapt quickly to trends.’ Inditex is
practicing strategic management and it is evident starting in:
1) Setting goals – the owner’s goals to produce ‘fast fashion’
2) The formulation of strategy – to use technology to produce designs within two
weeks
3) The implementation of strategy – building the design processes to take
advantage of computer aided technologies
4) The evaluation of results – the constant evaluation of designs to see which are
successful.
(LO: 2, Explain what managers do during the six steps of the strategic management
process, AACSB: Analytical Skills)