Real estate differs from other types of online financial services because it is impossible to complete a property transaction online . Clearly, the major impact of Internet real estate is in influencing offline decisions. Thy Internet has become a compelling method for real estate professionals, homebuilders, property managers and owners, and ancillary service providers to communicate with and provide information to consumers. According to the National Association of Realtors, 90% of buyers surf the Internet to search for a home. Although buyers also use other resources, most start the search process online and then contact an agent, with about 89% purchasing through an agent. Over 40% of buyers said that they first learned of the home that they ultimately purchased via the Internet (Stone, 2013).