The Number of Factors Involved
Environmental relationship need to be relearned whenever a firm enters a new international market. The numbers of changing dimensions increase geometrically. Coordination of the interaction among the dimensions becomes increasingly difficult because of their sheer number. Coordination is crucial to the international success of the firm for two reasons. First, in order to exercise some central control over its international operations, a firm must be able to compare results and activities a cross countries. Second, the firm must be able to learn from its international operations and must find ways to apply the new lessons learned to different market.