and these segments can represent buyers groups located in multiple countries.Thus,we like to design our global logistics offerings to meet customer segment expectations, increasing their overall satisfaction with our offering, and making them more loyal longer our firm. Recent research has found that two critical components of our logistics services, namely customers’ perception of order placement activities and perception of order receipt, influence customer satisfaction. Each of these components is broken down into several distinct dimensions. It is these dimensions which comprise our logistics service “bundles”. Furthermore, specific global customer segments can be defined by what individual groups value in our bundled offerings.