Let us first turn our attention to the first of the four Ps of marketing: Product. General marketing seeks “adequate
product quality.” Quality control entails so -called “f it ness for use” and “conformance to requirements,” and
access quality can be “undesirable” because it raises costs. For a handbag, this means that things fit in it and it is
easy to carry. A 500 yen or 1,000 yen tote bag is suitable for these functions in terms of cost performance (Yen
Value). However, a Lou is Vuitton handbag offers a “product of distinguished quality” and “attention to detail