Change in Consumer Behavior
Consumers have increasingly placed greater values
on convenience, health, freshness and cleanness,
safety, as well as environmentally-friendliness when it
comes to making decisions about food products. In
addition, they are concerned about whether the raw
materials come from sustainable sources that comply
with legal requirements. In response to such concerns,
CPF must carefully examine all of its operations,
starting at the product development phase, all the way
to procurement of raw materials, production, and
delivery.