I have thus administrated the survey to my own network of contacts through Social Media (on Facebook, LinkedIn and Twitter). The research being based on Social Media, it appeared thus as the most adapted to use these media to diffuse the survey. Furthermore, by doing so, I was sure that the respondents were familiar with Social Media platforms and tools. The sample has thus been selected with personal bias but I was confident in the respondents’ answers and their abilities to spread the questionnaire since they were members of my network.