1. Customer = Hero – Ann Handley
2. Engaging Content – Michael Brenner
3. Stop Talking & Listen – Joe Pulizzi
4. Study Deeply – Christopher Penn
5. Be First & Fail – Rob Yoegel
6. Actively Adapt – Amber Naslund
7. Remarkability – Alan Belniak
8. Do the Unexpected – C.C. Chapman
9. Borrow Freely – Roberta Rosenberg
10. Automation Tools – Kathleen Christoph