General Mills leverages its marketing brand as a recruiting tool,
because the organization makes some of the most familiar and recognizable
food products in America. When visiting campuses, employees will
often recruit in bright Cheerios T-shirts, making them instantly familiar
to students. The company also participates in community relationship
building. General Mills’ technical community, under the program
“Inspiring Students, Nourishing Minds,” volunteers at local schools and
encourages students to concentrate on the scientific, technical, and math
areas of their studies.