5. Decline stage. As a result of competition, a shrinking marcher
or similar forces, the organization in the decline stage finds
lilt' demand for its products or services shrinking. Management
looks for ways to hold markets and look for new opportunities.
employee turnover, especially among those with the most saleable
skills, increases. Conflicts increase within the organization. New
people assume leadership in an attempt to arrest the decline. Decision making is centralized in this new leadership.