2.2 Strategic Assets
SIA is now the world's largest operator of the Boeing 777 family of aircraft,
following the arrival of a new B777-300 in Singapore on 6 May 2005. That delivery
brought to 58 the number of Boeing 777s operated by SIA. Of those, 12 are B777-
300s, 31 B777-200s and 15 B777-200s Extended Range. Currently, SIA has on
order 19 new B777-300s Extended Range aircraft, which will be delivered from late
2006 onwards. With the latest addition, Singapore Airlines now has a total 90
aircraft, with an average fleet age of 5 years and 4 months, maintaining the
Airline's position as an operator of one of the world's youngest fleet of aircraft
(Anon, 2005b).
Employees are also SIA’s strategic assets. They are selected from the
global labor market, including its pilots. Its flight attendants come from all
countries of the Asian region where its aircraft flies. They speak all major
languages of the South/Far East Asian region – Malay/Indonesian, Mandarin,
Japanese, and Korean.