the nature and size of organizational market
-Business Marketing
- Organizational Buyers
> industrial market (Industrial firm)
> Reseller Market (Resellers),, whosales retailsalers
> Government markets
**Global organization **
- NORTH American Industry Classification system (NAICS)
Organizational Buying
-Derived Demand
- Size of order or purchase
- number of potential buyers
-organization buying objectives
> Minority and women owned suppliers
> Environmental Initiatives
-Organization Buying Criteria
>Supplier Development