Second, experiences are more open to positive re-interpretation in the future. Even if the vacations had unpleasant moments,subsequent re-evaluation is biased and considers more of the good moments. Third, experiences have greater social value than possessions. It is simply more fun to talk about things that you do, or did, than about things that you own. Fourth, experiences are less prone to social comparison. Every experience is unique, whereas it is fairly easy to compare the characteristics of materialistic goods.