PRESENCE
If you’re thinking of a parachute-in-and-out type of business, or relying on videoconferencing, or just depending on your local partner or representative to do everything for you, think again.
Your presence will be needed. It will soon be worked out whether you intend to put in the personal work to build the necessary relationships that are essential for success – all of which take time and are based on Thais getting to know you well.