THE ADVANTAGES OF VIRTUAL EXHIBITION
The main advantages of virtual Exhibition are from the organizers, participating enterprises and visitors in three different angles:
A. For organizers
– Firstly, relative to the traditional low cost, virtual exhibition has many advantages, such as high efficiency, unlimited venues size, a long time of exhibiting, a wide rang of audiences, great trade opportunities and timely feedback.
– Secondly, virtual exhibitions are set up on the external website at all levels of government departments, professional foreign exhibitors. Simultaneous displays are carried out combined with real exhibitions. The image of the exhibition itself, promotional products and services are strengthened. Through the Internet, the organizers can efficiently collect, collate and integrate various resources to reach the goal of electronic evaluation and statistics, and the effective exchange and sharing of information.
– Thirdly, to those exhibition whose results could not be expected, or to those exhibition which have the intention but lack the conditions for the exhibition, they could use the model of virtual exhibition. This will not only satisfy the surfers psychologically to view the exhibition as soon as possible, but also stimulate the potential demand of the market. Moreover, hosts can take this opportunity to learn from experience, to accumulate energy, and to prepare efficiently for the real products exhibition in future.
B. For participating enterprises
It will advance understanding of the target audience and target market. Many people will visit the virtual exhibition before visiting the real exhibition tour, and register users when entering virtual exhibition. Enterprises could see the market demand by browsing through the questions of visitors, and make appropriate adjustments of exhibitory plan.
It will raise the ratio of “target audience”. Previously, visitors can visit the exhibition as long as they buy tickets, and even some of the exhibitions are free. In this situation, there are so many viewers, but the “target audience” are few. With virtual exhibitions, visitors who is just out of curiosity but do not want to conduct transactions could also get satisfaction from Internet. And those people who have visited the virtual exhibition but still come to the real scene are the target audience often expected by enterprises.
It will expand influence of enterprises and extend the effect of the exhibition. As traditional exhibition is limited by the time and space, exhibitors who really come on the scene is often only a small part of the audience. The virtual exhibition transcends time and space limitations. Enterprises use the opportunity of developing virtual exhibition on the Internet to establish a good corporate image, to increase visibility, and to extend exhibition effect.